Lincoln University Courses
Higher Diploma in Marketing Management (12-months full-time study)
The objective of the Higher Diploma in Marketing is to give participants a thorough understanding of the principles and practice of marketing and how it relates to marketing. You will learn how to manage marketing campaigns and brand support activities in different industries and organisations. There is a distinct focus on examining marketing not just from perspective but also acquiring international business communications skills as part of a wider marketing campaign strategy. This is especially important if you are working for a leading multinational company which requires an international marketing campaign strategy. By learning about quantitative methods for managers you will be able to assess how effective your marketing campaign can be. Most importantly, you will learn how to create and co-ordinate the various promotional tools available, so that you can achieve real results for different organisations in the state, semi-state, commercial and voluntary sector.
Course Structure
| Higher Diploma in Marketing Management
| | BM307 | Marketing | BM307 | Marketing Management
| | AC101 | Fundamentals of Accounting | AC101 | Managerial Accounting I
| | BM301 | Quantitative Methods for Business | BM301 | Business Policy & Strategy
| | MS341 | Information Technology for Business | MS341 | Operations Management
| | LE201 | Aspects of Business Law | LE201 | Organisational Behaviour
| | BM315 | Consumer Behaviour | BM315 | International Business
| | BM302 | Management Theory & Practice | BM302 | Marketing Strategy
| | BM303 | Business Communications | BM303 | Management Information System
| | BM304 | Economics for Business | BM304 | Fundamental of Strategic Management
| | BM313 | International Marketing | BM321 | Global Marketing Management
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Further Advancement
Bachelor of Commerce & Management (Marketing) offer by Lincoln University, Christchurch with credit transfer up to 12 units out of 24 units. Summary of credits as at follows:
| COMP101 | Computing
| | ECON101 | Principles of Economics
| | LWST101 | Introduction to the Legal Environment of Business
| | QMET103 | Statistics
| | BMGT206 | Introduction to Business
| | BMGT209 | Information Systems for Business
| | BMGT211 | Operations Management
| | MKTG201 | Principles of Marketing
| | +4 UNSP 100
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Student needs completed the following modules to obtain Bachelor of Commerce & Management (Marketing) degree:
| ACCT102 | Accounting & Finance for Business
| | 2 x core 200
| | 5 x 300
| | 4 electives
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LBS Study Plan - Route to Lincoln University Degree (Download PDF File)
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